How we ask for reviews
Chiffchaff helps local businesses ask their customers for reviews. This page explains how every request works, whichever business sends it, and the rules we built it to follow.
Every request
- Every customer gets the same link to leave a public review, shown first and largest.
- There’s no rating step or “how was it?” question before the link, and nothing changes based on what a customer might say.
- Everyone is also offered a private note to the owner, below the public link. It’s never required and never replaces the public review.
- Nothing is offered in return for a review: no discounts, gifts, prizes or entries.
- We never ask for five stars, a good review, or a review that mentions a staff member or anything specific.
- No staff review targets. Staff names stay in the owner’s own reports and never appear in what customers see.
- We never ask anyone for a Yelp review.
- One ask per customer every 90 days. Texts go only to customers who agreed to them, and every message says how to opt out.
What a customer sees
A review request is a text, an email or a printed QR code. Each one opens the same short page: the business’s name, a thank-you, and a button to leave a public review on Google. Below it, a smaller link, “Want to tell the owner something directly?”, lets the customer send the owner a private note, and the page says they can still leave a review too. Both are on the page for everyone, and neither depends on what the customer thinks of the visit.
A private note goes only to the business’s owners and managers, or on the Group plan to the people the owner chooses. The customer can add a name and an email address or phone number if they’d like a reply, or leave them out.
The rules we follow
Maps user contributed content policy: prohibited and restricted content
- Businesses must not discourage or prohibit negative reviews, or ask only some customers, such as happy ones, for reviews.
- Businesses must not offer money, discounts, free goods or services, or anything else in return for a review.
- Added in April 2026: businesses must not ask staff to collect a certain number of reviews, or ask for reviews that include specific content, such as a staff member’s name.
US Federal Trade Commission
Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
- In force since October 21, 2024.
- Businesses must not offer anything for a review on the condition that it says something positive or negative.
- Businesses must not write, buy or sell fake reviews.
- Businesses must not hide negative reviews on their own website while presenting the rest as all or most of their reviews.
FTC: Soliciting and paying for online reviews, a guide for marketers
Yelp
- Yelp asks businesses not to ask anyone, including their customers, for Yelp reviews. Signs, links and email campaigns all count as asking.
Questions
If a request you got from a business seems to break these rules, or you have a question about how we ask, write to support@getblythe.com and a person will reply.